Signature Clothing Line

Rappers Mike Jones, Daddy Yankee, Lupe Fiasco, Nelly and others have already kicked off their signature clothing lines at the "Rbk: Now Playing" invitation-only event in New York. Mike Jones, Lupe Fiasco and Lil' Wayne promoted Reebok's new Rbk OG collection. Daddy Yankee launched the Daddy Yankee collection along with Nelly showcaseing his new Rbk sneaker collection, "Derrty One". They have joined Reebok's "I Am What I Am" world wide advertising campaign, which includes 50 Cent, Jay-Z, Pharrell Williams and others. "Being part of Rbk gives me another outlet outside of music to express myself creatively," said Nelly. "Artists today are the style leaders that youth look to emulate, and having my own signature sneaker collection lets me express myself in ways I can't do through my music alone."